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Together, Let's Build Modern Airline Retailing!

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Today, customers want personalization, efficiency, and seamless experience on any channel. Modern Retailing, supported by the implementation of NDC and related standards, can achieve this and move airline distribution away from legacy artifacts and into the future. 

The journey is well underway, but there is more to be achieved.

This web page offers a comprehensive overview of the IATA standards and programs enabling value creation through Airline Retailing. Useful information and resources are also made available to support organizations across the value chain in planning their transition - from strategy to initiation and implementation.

A world of Offers and Orders

Explore the IATA standards supporting the implementation of capabilities that drive the industry transition to Modern Airline Retailing:

Airline Retailing Knowledge Hub

Your one-stop-shop for useful guidance and resources that support your organization in planning this transition.

Explore the below sections and find the information you need - from factsheets and guidance through to practical tools, implementation case studies and thought leadership.






Discover the IATA Advisory Councils and Groups that provide the Strategic Industry Governance supporting the industry transition to Modern Airline Retailing:

  • The Distribution Advisory Council (DAC) acts as advisor to the IATA Board of Governors and works closely with IATA management on all matters referred to it by the Director General and related to industry distribution.
  • The Digital Transformation Advisory Council (DTAC) acts as advisor to the IATA Board of Governors and works closely with IATA management on all matters referred to it by the Director General and related to industry transformation and aviation industry data.
  • The Industry Financial Advisory Council acts as advisor to the IATA Board of Governors, the Director General, other Advisory Councils, IATA management and other relevant IATA bodies on matters concerning industry financial services and standards, and related policy aspects.

IATA also engages with key corporations and travel management companies in the business travel arena with the objective to gather feedback and inputs into the transformational journey to Modern Airline Retailing:

  • The Travel Manager Advisory Group (TMAG) comprises corporate travel managers and procurement professionals from key corporations in Europe and North America. It was formed by IATA to act as a constructive critical voice and provide consultation on NDC and related initiatives.
  • The Global Travel Management Executive Council (GTEC) comprises senior executives from leading global multinational and local Travel Management Companies (TMC) in the international travel agency ecosystem. It was established by IATA with the objective to act at a strategic level as an executive and visionary council that provides a constructive critical voice on NDC and all other TMC-related initiatives.

Tech Tools


  • Airline Retaling Maturity (ARM) index registry is the sole source for industry recognition of player’s capabilities enabled by the IATA EASD standards.
  • AirTech Zone - the IATA Developer Portal is an open platform to access IATA and open industry innovative resources (e.g.,  standards, schemas, API's, datasets, etc.) available to the external developer community.
  • Distribution Schemas space enables you to access and download the distribution schemas (the current NDC 21.3, or older versions). 
  • The Open API Hub - APIs supporting airline distribution processes, including shop, order, pay capabilities irrespective of distribution channel. 

Thought Leadership


The Airline Retailing Newsletter - The Hub - is your gateway to regular and timely updates on IATA's Airline Retailing and Distribution programs and initiatives.

You can find our latest edition below and we invite you to join our global subscriber community and start receiving the newsletter and all related updates straight to your inbox.

Airline Retailing Newsletter latest edition:


If you need any assistance, or wish to propose a topic for our upcoming editions, please, do not hesitate to contact us.

Airline Retailing in Action

Get Started!

Possible next steps to consider are:

  • Define your strategic objectives in Distribution & Payment
  • Determine your approach to channel & content management, as well as product development
  • Develop a business case for short and long-term value and required investment
  • Establish an actionable roadmap and engage your trade, sales, and channel partners
  • Understand the implications for your organization, talent, culture, and new ways of working

For a quick summary of practical deployment recommendations and information, aligned to your type of business (i.e., Airlines, Sellers, Corporate Buyers, Developers), we invite you to visit the Get Started with Airline Retailing section of our website.

The IATA SMEs and Regional Offices are also here to support you with your planning and actual journey towards Modern Airline Retailing.

Please, do not hesitate to contact us.

Stay informed

Sign up for our newsletter - the Airline Retailing Hub - to stay current on IATA's Airline Retailing programs and initiatives.